FROOT LOOPS REBRAND
For my Design 3 Final Project, I undertook the challenge of rebranding an established product for a new market sector. I chose to transform "Froot Loops" into a contemporary sunglasses brand. Below, you will find the advertising campaign I developed for their inaugural collection, retaining the brand's identity.
I adapted the iconic Froot Loops tagline, "Follow My Nose" transforming it into: "Follow My Eyes for a Crunchy Surprise."
As part of the project requirements, I developed one poster, an outdoor campaign, and an additional form of promotional content. I chose to create an influencer experience featuring a hot air balloon adventure in Cappadocia, Turkey, where guests received custom goggles as a special gift.
POSTER DESIGN
OUTDOOR CAMPAIGN
