LOLA HUGAS MORAN

Honouring Alexey Brodovitch 

The following museum campaign was developed as part of an in-class assignment that required us to honor a designer by selecting a corresponding museum. I chose to celebrate the iconic Russian designer Alexey Brodovitch, the founder of creative direction, and the Museum of Modern Art (MoMA) in New York.

As part of the project, I considered various components of a museum exhibition and created three digital banners, an animation, a physical banner, and a brochure. Brodovitch had a profound appreciation for ballerinas and elegance, and he was particularly renowned for his innovative interplay between text and imagery. I aimed to capture this dynamic relationship in my designs, reflecting his unique vision and artistic sensibility.

Instagram Carousel Post 

Website Banner 

Promotional Exhibition Video 

Subway Poster

Museum Accordion Brochure 

Using Format